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What is Guerrilla Marketing ?
The Guerrilla Marketing concept was created by Jay Conrad Levinson. It has become a phrase that has taken on the meaning of mean non-traditional, low-cost, highly effective marketing effort.It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion.
Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact.