How to Use Everyday Ingenuity to Solve Problems Big and Small
Ever been in line at the grocery store, sitting in a meeting, refinancing your mortgage, programming your VCR and thought to yourself: 'there must be a better way to do this!' Yale economics professor Barry Nalebuff and Yale law professor Ian Ayers reveal simple tools that can help you dream up ingenious ideas for changing how we work, shop, live, and govern.While most of us equate innovation with high-tech breakthroughs discovered by rocket scientists, the truth is that many important ideas are the result of good, old-fashioned ingenuity, and everyday innovators like you and me. Think right on red, rolling luggage, spinning toothbrushes, or even prewashed lettuce, now a billion dollar business.
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