Created by Satama Interactive, the site presents in an artistic way the new Nokia phone, plus it allows visitors to leave their own mark using a watercolour technique.
The Color the World feature is a nice gimmick, but the best part of the site for me is actually the product presentation, with a very good soundtrack and excellent animations to show how the phone looks like.
A simple but nice effort, even if I don't understand why you have to watch the video in order to be able to play. Also, as usual, I don't agree with the forced "refer-a-friend" feature, which means, that if you want to play the game more than one time, you are asked to refer 2 friends.
Internet can do a lot when it comes to social and citizen responsibility, and the new website launched in France by RATP (public transportation company in Paris) is one of the best examples I've ever seen. Called "Objectif-Respect" the site aims at educating les parisiens on how the public transportation should be used, respecting other passengers, not destroying the seats, regularly paying for the tickets etc...
The site is divided in several section, each explaining a concept both through an advertainment piece (a cartoon, an advergame, a quiz etc...) and through a video documentary with interviews to public transportation users and workers. Probably only those of you who speak French will fully appreciate it, but give it a try anyway!
In the age of consumer generated content, "tagging" moves to the real world, with this interesting initiative Sergei has just told me about. It's a guerrilla action with the objective of raising the level of consumers' awareness about the quality of outdoor advertising in a city. (I would say it's also useful to advertisers to understand what people think about their ads) In Berlin and Seoul guerrilla "soldiers" have been tagging outdoor ads with personal evaluations delivering messages such as "this ad makes me sick", "I like this ad", "I find this campaign boring" etc...
AND MEANT FOR FUN. THERE ARE NO REAL EXPLOSIVES. HARM IS NOT OUR INTENT
I know is a Halloween costume but personally I think this is a bad joke
