The Twelve Principles are:
1. Don’t Look for It
2. It’s Not Lost—You Are
3. Remember the Three C’s
4. It’s Where It’s Supposed to Be
5. Domestic Drift
6. You’re Looking Right at It
7. The Camouflage Effect
8. Think Back
9. Look Once, Look Well
10. The Eureka Zone
11. Tail Thyself
12. It Wasn’t You
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