In the age of consumer generated content, "tagging" moves to the real world, with this interesting initiative Sergei has just told me about. It's a guerrilla action with the objective of raising the level of consumers' awareness about the quality of outdoor advertising in a city. (I would say it's also useful to advertisers to understand what people think about their ads) 
In Berlin and Seoul guerrilla "soldiers" have been tagging outdoor ads with personal evaluations delivering messages such as "this ad makes me sick", "I like this ad", "I find this campaign boring" etc...
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